5 Mistakes You Are Making On LinkedIn
Employers are extremely picky about who they want to hire in today’s competitive job market, where several jobs in the social impact space and companies are downsizing. The challenge is no longer simply standing out; it is also about the type of connections.
LinkedIn makes it easier to build a professional network and connect with others who share their interests. If you’re looking for life-changing opportunities, check out Get Set Resumes’ list of the top LinkedIn features to use.
Of course, your LinkedIn profile remains the main attraction here, as it is the part that attracts the attention of potential employers. Do you have faith in the page you created? As long as you avoid the following blunders, your LinkedIn profile should be fine.
1. Considering Your Profile Like Your Resume
You don’t want your profile to look like a resume unless you’re a job seeker. Of course, people want to know what you do and how you do it, but it’s also important to show them who you are. Why would someone stop and look at your profile on a platform with millions of users? Consider this question for a moment. People are much more likely to listen to what you say if they feel they know who you are.
2. Sending Sales Pitch Immediately After Connecting
It’s happened to all of us on LinkedIn at some point. You receive a connection request, decide whether or not to accept it, and then wham! The dreaded sales pitch arrives five seconds later. We’re all on LinkedIn to promote ourselves and our businesses, and the platform is brimming with possibilities. However, keep in mind that before people buy from you, they want to know who you are and whether they can trust you.
3. Not Posting Regular Content
One of the biggest blunders one can make on LinkedIn is not taking advantage of content publishing. Content can help you build your brand, and sharing your expertise can help you build a relationship with your audience and keep your brand in front of the people who matter. According to LinkedIn, people who post every week see a twofold increase in engagement with their content.
4. Not Engaging With Others On LinkedIn
The foundation is the most critical aspect of building a house. Nothing else can be made without it. This is also true for LinkedIn. Consider engaging with others to be the foundation of LinkedIn. Nothing else can be built without it. Engaging entails leaving comments on other people’s content and thoughtfully responding to comments on your own.
5. Not Choosing Keywords Wisely
Increasing your discoverability is critical; utilizing keywords is a key factor in being discovered. Your header, job titles, summary, and descriptions all include keywords. We recommend developing a list of keywords that highlight your abilities, industry, and function. This includes double-checking that your company name is spelt correctly.
Conclusion
LinkedIn is one of the most robust platforms for developing your brand, establishing meaningful business relationships, connecting with social impact job providers, and generating revenue for your company. To stand out from the crowd and outperform your competition, it’s critical to understand what will make your time on the platform the most impactful. It does not just have a good profile, it does not just have good content, and it’s not just being engaging. LinkedIn has to offer a well-planned combination that allows you to position your brand for success.
